hot new jam

Plies never fails to deliver. The beginning is a little confusing, but just keep watching, it gets better.

"My hands have been getting me in a lot of trouble lately..."

Well, at least they're apologizing for the sexual harassment/objectification. This is what I like about modern Top 40 rap: There is a certain subtlety to it that you can't find in older videos like this one:



It's almost too much. I don't think MTV would play that if it came out today (ok, not really. But in a perfect world, yes). However, would they not play it because it's grossly offensive, or because it's incredibly boring? There are limits to how many times one can reinvent all of the gimmicks of rap videos. Therefore, it's understandable that music video directors would begin to change the tone of their work to try and keep shit hyped up. Note that, too: It's not the subject material of the videos that's changing, just how it's presented. It's as if the girls, money, and cars are the only medium with which the rappers can express ideas. But then you have to ask yourself why that's all they're rapping about in the first place, and that's a WHOLE 'NOTHER POST!! No time for that.